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FilingA DBA, also known as a fictitious name or trade name, lets you operate under a name different from your legal entity. Filed at the state or county level depending on jurisdiction.
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Trade Name Registration
County, city, and state-level filings

Operate under any name you like. Without forming a new company.

A DBA lets an existing LLC, corporation, or sole proprietor do business under a different name. We confirm whether your state or county requires the filing, prepare the paperwork, and file at the right office.

Pay only the state fee 60-day money-back Cancel anytime
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Businesses formed
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BBB rated, SOC 2 II
$0
Missed-filing penalties
What it is

File a DBA, explained plainly.

A DBA, also called a fictitious business name, assumed name, or trade name, is a name your business uses publicly that is different from its legal name. If your LLC is registered as "Sequoia Properties LLC" but you market apartments as "Bayside Rentals", you need a DBA for the second name.

A DBA does not create a new entity. It does not change your tax structure, ownership, or liability. It is simply a public registration that tells your state or county "this business uses this other name". Banks usually require a DBA filing before they will let you accept payments or open an account under the alternate name.

Where you file depends on your state. About half of US states file DBAs at the Secretary of State level; the other half file at the county or town clerk level. A handful (Arizona, Nebraska, others) do both. We confirm the correct office for your jurisdiction before filing.

Who this is for

Common situations that need this filing.

Sole proprietorsRun a side business under a name that is not your legal name (which is your own name by default for sole proprietors).
Multi-brand operatorsOne legal entity, multiple consumer-facing brands. Each public-facing name needs its own DBA in most states.
E-commerce sellersSelling on Amazon, Etsy, or Shopify under a store name that differs from your LLC name.
Real estate investorsProperty holding LLCs that market under a portfolio name instead of the entity name on title.
FranchiseesFranchisee LLC operating under the franchise system name (typically required by the franchisor).
Rebrands without restructureSame company, new public name. A DBA is the fast path without changing the legal entity name.
What we'll set up for you

A clean handoff, in four steps.

You give us the basics. We handle the state, the IRS, and the compliance clock so you can focus on the business.

01 · Name + Brand

A name that's actually available.

Real-time check against the state register, USPTO trademark database, and matching domains.

02 · State filing

Filed with the Secretary of State.

We submit your Articles, pay the state fee on your behalf, and return the stamped certificate.

03 · Federal IDs

EIN + the right tax setup.

Federal Employer ID with the IRS, plus state tax accounts when your business needs them.

04 · Stay compliant

Registered Agent + deadline tracking.

Your agent on file in every state, with every renewal and annual report tracked in one calendar.

How it works

Four steps. We handle everything else.

Step 1
Name checkWe verify the trade name is available at the right level for your state.
Step 2
PrepareWe complete the assumed-name form, signed and notarized where required.
Step 3
FileSubmitted to the Secretary of State or county clerk that has jurisdiction.
Step 4
ConfirmedYou receive the stamped certificate. Banks accept it for new account naming.
Side by side

How we compare.

LegalZoomZenBusinessBizeeFile.Business
Service fee$99$99$0–99$99
Jurisdiction confirmationmanualmanuallimitedauto
Publication arrangedextraextraextraincluded
Renewal monitoringnolimitedlimitedyes
Document storagePDF onlynolimitedvault

Based on publicly listed pricing and feature pages as of 2026. Competitor names are trademarks of their respective owners.

FAQ

Frequently asked questions.

Is a DBA the same as forming an LLC?
No. A DBA is just a public name registration. It does not give you liability protection, does not create a separate entity, and does not change your taxes. If you want liability protection, form an LLC. A DBA is what you add on top to operate under a name different from the entity name.
Where is a DBA filed: state or county?
It depends on your state. Roughly 25 states file at the state (Secretary of State) level. The rest file at the county or town clerk level. A few states require filings at both. We confirm the correct office for your specific jurisdiction before we file.
Do I have to publish my DBA in a newspaper?
Some states (most notably New York, New Jersey, Florida, and parts of Arizona) require a published notice of the assumed name in a designated newspaper. We arrange the publication where required and include the affidavit of publication with your filing.
How long does a DBA last?
In most states, 5 years. A few states (California, Texas, New York) have different renewal cycles. We monitor your DBA expiration date and remind you well before it lapses.
Can multiple businesses share one DBA?
No. Each DBA must be tied to one filer. If two LLCs want to use the same trade name, both must file separately and the second filing may be rejected if it conflicts with the first.
Does a DBA protect the name from others using it?
No. A DBA filing puts your use of the name on the public record, but it does not give you exclusive rights. For that, you need a federal trademark registration with the USPTO.
Can I file a DBA before forming my LLC?
Yes, but you would file as a sole proprietor. If you later form an LLC, you will need to refile the DBA under the LLC. We typically recommend forming the LLC first if it is in your plans.
How fast can a DBA be filed?
For state-level filings, 1 to 10 business days depending on the state. For county-level filings, often same-day or next-day. Publication requirements (where applicable) add 2 to 6 weeks.
Will my bank accept the DBA filing?
Yes. The stamped certificate is the document banks require to open or rename an account under the trade name. We deliver it in PDF and store the original digitally in your Document Vault.

Start your DBA in about 5 minutes.

Tell us a few details. We file at the right office. You receive the stamped certificate in your dashboard.

Pay only the state fee 60-day money-back State fee at cost Cancel anytime
How it works

How we deliver, end-to-end.

Four-step path from request to confirmation. State and IRS turnaround varies; our steps run in parallel where possible to compress the timeline.

1

Intake + scope

You tell us what you need through a short intake form (or a call for complex matters). We confirm scope, surface any gating issues (deadlines, missing documents, entity status), and quote any state fees that pass through at cost.

2

Prepare + verify

Our specialists draft the filing, verify entity details against state databases, run internal QA, and route any items needing your sign-off. You see drafts before anything gets submitted.

3

File with the authority

We submit directly to the state Secretary of State, FinCEN, IRS, USPTO, or whichever authority your filing requires. We pay state fees at cost and track the submission identifier in your account.

4

Confirmation + vault

Stamped certificate, IRS notice, or filing receipt arrives in your SOC 2 encrypted document vault the moment we receive it. Next filing deadline auto-added to your compliance calendar where applicable.

SOC 2 Type II audited
220,000+ businesses. 60-day money-back. State fees passed through at cost.
Your operating system, not a transaction
Every deadline auto-tracked across your entities. Compliance Score visible year-round.
Transparent pricing
No hidden fees. No upsells at checkout. State fees disclosed upfront.
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