Different tools, different jobs.
DBA = trade name
"Doing Business As" registration lets you operate under a different name than your legal entity. No new entity created. ~$50 county/state fee.
LLC = legal entity
Limited Liability Company is a separate "person" under state law. Liability shield + tax pass-through. ~$199 + state fee.
DBA does NOT shield liability
A sole proprietor with a DBA is still personally liable. DBA only changes the business name: not the legal exposure.
LLC + DBA combos
Common: form LLC for shield, then register DBA for a marketing-friendly trade name. "Acme Holdings LLC" doing business as "Sunny Tools."
Bank + tax differences
DBA: same EIN/SSN as the underlying owner. LLC: gets its own EIN + bank account in the entity name.
When DBA alone is OK
Hobby-scale freelancing with minimal risk, transitional brand for an existing entity, very low-revenue side hustle.
A clean handoff, in 4 steps.
Decide on liability
High-risk business (clients can sue, employees, physical premises)? You need an LLC. Hobby/freelance with minimal exposure? DBA alone may suffice.
Decide on tax + banking
LLC gets its own EIN + bank account. DBA-only keeps your SSN and personal bank account.
If LLC + brand name differ
Form LLC first, then register DBA for the trade name. Common: holding co LLC + product brand DBAs.
File at the right level
DBA usually county-level. LLC at state SOS. Multi-state DBAs require separate filings per state.
One-time, or part of your BOS.
- Name availability check
- DBA filed at county/state
- Filed receipt to vault
- Renewal reminders
- Single state
- LLC formation
- EIN application
- RA · 1 year
- Free BOS dashboard
- DBA add-on $49 each
Common questions.
What is the difference between a DBA and an LLC?
Does a DBA give me liability protection?
No: a DBA is only a name, so a sole proprietor using one still has unlimited personal liability, and it creates no separate entity or shield. If you want your personal assets protected, an LLC does that while a DBA does not. We flag this so you choose based on the protection you need, not just the name.
When is a DBA enough?
A DBA can be enough if you simply want to operate under a different name and are comfortable with a sole proprietor's exposure, or if you are an existing entity adding a brand. We flag whether your situation calls for just a trade name or the protection of forming an entity.
When should I form an LLC instead?
When you want to protect your personal assets, add credibility, or access tax flexibility, an LLC does what a DBA cannot, for modest cost. We flag the trade-offs so you form an entity when the protection is worth it rather than relying on a bare trade name that leaves you exposed.
Can I have both a DBA and an LLC?
How do the taxes compare?
A DBA does not change your taxes, so a sole proprietor with a DBA is taxed as a sole proprietor, while an LLC keeps pass-through taxation but can elect S-corp treatment as you grow. We flag the tax options so your choice reflects more than just naming.
Which is cheaper?
A DBA is typically the cheaper, simpler filing, while an LLC costs more to form and maintain but delivers liability protection a DBA cannot, so the comparison is really cost versus protection. We flag total cost and what each buys so you weigh price against the protection your business actually needs. See pricing.
Does a DBA protect my business name?
Not strongly: a DBA lets you use a name and puts it on record but does not give trademark-style exclusivity, and forming an entity or a trademark offers stronger name protection. We flag the difference so you understand what registering a trade name does and does not secure.