File a DBA / Fictitious Business Name in Connecticut.
A DBA (Doing Business As) . also called a Fictitious Business Name, Assumed Name, or Trade Name . lets a Connecticut entity operate under a different name. This guide explains the filing process, where to file in Connecticut, fees, renewal cycles, and the critical fact that a DBA is NOT a substitute for forming an LLC or Corporation.
File Connecticut DBA →When to file a DBA in Connecticut
"Acme Holdings LLC" wants to operate retail stores as "Acme Coffee".
Sole proprietorships using anything other than the owner's legal name must file a DBA in Connecticut.
Multiple brands run by the same LLC each get their own DBA.
Banks require a filed DBA to accept payments made out to a name other than the legal entity.